about us

Rachel Jones

Meet Our Founder

Raised in New York by parents with a love of sewing and employed at a  textiles factory, Rachel discovered her passion for design. After studying at  FIT in NYC, She launched her design career at Morgan Stanley and has  freelanced for leading brands including: Google, BET, Facebook, Unilever,  Target, Google, McCann and Time Inc. She has grown accounts and played a  pivotal role in the launch of several brands and products as Art Director.  

She currently owns Butler & Blakely, named after her late parents, which  curates recycled and new fabrics to bring a fun modern twist on gift and  home accessories. 

An innovative results-driven leader with 10 years of experience in web  design, multimedia, social, print, and branding. Rachel has committed her  versatile but focused skill-set, to take CieloJones to the next level. 

Sara Cielo

A serial entrepreneur, Sara is currently the CEO of Reel Property Group and  Holistic Coaching with Sara Reel, licensed real estate agent and certified property manager. Prior to joining CieloJones, Sara worked in the fashion industry for over 20 years, most recently as Director of Sales for the national footwear brand Frye.  Having developed and implemented business strategies for retail accounts across the country, she reached multi-millions in sales goals year after year.

Sara is also the President of Through the Eyes of a  Rainbow Child, a nonprofit organization established in 2020 with a  mission to provide assistance for families in need of financial help with the adoption process. A product of adoption and raised by strong women, she is committed to entrepreneurial and public service projects that lift and empower.  

OUR MISSION

CieloJones mission is to create apparel & accessories that celebrates and speaks to every facet of women.

CieloJones vision is to inspire every woman to confidently embrace their power and individuality by creating pieces that speak directly to who they aspire to be.

CieloJones is a women's apparel brand that will focus on color, diversity and sustainability as the essence of what makes the brand unique. Founders, Sara(Cielo) and Rachel (Jones) are two trailblazing women of color who challenge the norm in every way. Together, they have over twenty years of expertise in the industry.The brand offers pieces that are vibrant, versatile and sophisticated yet comfortable and practical. The versatility of the product will allow multiple uses for each piece adding value and sustainability. With a deep appreciation for empowerment , entrepreneurship and leadership the brand will connect to its consumers through promotion of important women in history and colors that speak to each individual's mood and personality.